Private Tour vs Group Tour: Which Should You Book?
Every LITG tour is private — your group, your guide. But is a private tour actually worth it compared with joining a big group? Here is the honest comparison we give travellers who ask.
The real difference is the questions
In a group of thirty, you listen. In a private tour, you talk. The route bends around what interests you, your guide answers your questions rather than a script, and no minute is spent waiting for strangers.
Pace: children, grandparents and photographers
Private tours move at your pace — slower with young children or older travellers, faster if you have seen it before. Group tours move at the group's pace, which is always somebody else's.
The cost, honestly
Group tours are cheaper per person. Private tours are priced per group — so for a family of four or two couples travelling together, the gap narrows fast, and the time saved usually pays for itself.
When a group tour is the right call
Solo travellers on a tight budget, and single big-ticket attractions where the content is fixed. There is no shame in a good group tour — we simply think your one trip to London deserves better than headphones and a flag.
What to ask before you book
Who exactly will guide you? How many people will be in the group? Can the route change on the day? With LITG the answers are: a named local guide with a profile and reviews, only your party, and yes — always.
Request a private tour built around your interests, group and schedule.