Higher Diploma in Marketing Communication Strategy
Course Overview
The Higher Diploma in Marketing Communication Strategy at the London School of International Business and Management (LSIBM) sits at the near-degree tier for senior communications leaders and MarComms directors designing integrated strategy, reputation programmes and effectiveness frameworks inside UK PLC and mid-market employers. Placed in the Marketing, Media & Digital Business faculty at Level 5, the diploma spans 15 to 18 months on-campus in central London, fully online, or by distance learning, and closes with confirmed credit transfer into a UK Bachelor's final year.
The programme is designed around CIM Diploma-in-Professional-Marketing, IPA Excellence Diploma foundation and CIPR Advanced competencies. Graduates step into head of MarComms and corporate-affairs director roles or top up into an LSIBM BSc route with confirmed credit. The sections below detail modules, audience and progression.
Key Features
- Curriculum designed around CIM Diploma, IPA Excellence foundation and CIPR Advanced competencies.
- Three study modes — central London campus, fully online or by distance learning.
- Fortnightly senior clinic with UK MarComms directors, PR heads and media strategists.
- Substantial capstone: a UK integrated-communications strategy defended in front of a working practitioner.
- Confirmed credit transfer into an LSIBM BSc final year on graduation.
- Assessment blend of a reputation programme, an effectiveness framework and a defended capstone.
What You Will Learn
Marketing communication at near-degree level is taught as senior craft — integrated strategy, reputation, media architecture, effectiveness — with real UK PLC case material.
- Integrated communications strategy design across paid, owned, earned and creator.
- Reputation programme design and stakeholder mapping.
- PR strategy and crisis playbooks under CIPR Advanced standards.
- Effectiveness — IPA-style ESOV and long-term brand-effect thinking.
- Media architecture design at UK PLC scale.
- Content and creator strategy under ASA CAP Code at senior scale.
- Agency roster design, pitch and management.
- Sustainability and inclusion in senior UK MarComms.
- Board and CEO conversations about communications investment.
Who This Course Is For
- MarComms managers targeting head-of-MarComms appointments.
- Senior PR account directors moving into integrated director roles.
- Corporate affairs leads formalising senior strategic craft.
- Communications leaders planning a UK BSc top-up.
- Career changers from journalism or media planning into senior communications.
Career Pathways
Graduates typically move into head of MarComms, corporate affairs director and senior communications leadership roles across UK PLC and mid-market employers. Typical destinations include:
- Head of Marketing Communications
- Corporate Affairs Director
- Head of PR
- Integrated Campaigns Director
- Agency Planning Director
- Chief Communications Officer (small business)
The diploma articulates directly into the LSIBM BSc route in the Marketing, Media & Digital Business faculty with confirmed credit transfer at enrolment.
Entry Requirements
- A relevant Advanced Diploma (Level 5), HND, HNC, or three years of substantive professional experience in marketing communications or PR.
- GCSE English Language at grade 5/C and Mathematics at grade 4/C (or equivalent).
- IELTS 6.0 overall (no band below 5.5) for non-native English speakers.
- A short statement of intent and two references (one academic or professional-body, one workplace) — applicants presenting a professional-body membership route (CIM Associate, CIPR Member, IPA) are particularly welcome.
Why Study at LSIBM
The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Higher Diploma cohorts sit at the near-degree tier — small groups, tutor visibility every week, curriculum reviewed against ACCA, CIMA, CIM, CIPD, CMI and IOE&IT competencies so graduates walk into a UK Bachelor's top-up with confirmed credit transfer.
London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England and the West End within a short tube ride of every classroom. Higher Diploma students attend at least one working practitioner clinic per fortnight and complete a substantial capstone project defended in front of a working professional.
Apply for the Higher Diploma in Marketing Communication Strategy
Move onto the top-up track with the Higher Diploma in Marketing Communication Strategy. Click Enrol Now and our admissions team will respond within one working day with intake dates, credit-transfer guidance for UK Bachelor's top-up routes, and the current fee schedule. Higher Diploma graduates articulate into LSIBM's Bachelor's final year with confirmed credit transfer at enrolment.
























