How long is the BA in Social Media Communication?

Three years full-time on-campus, or up to four years part-time through online and distance-learning routes for the BA in Social Media Communication.

Can I take the BA in Social Media Communication fully online?

Yes. The BA in Social Media Communication is delivered on-campus in London, online with live publishing cycles and weekly critiques, or by distance learning with structured deadlines.

Is the BA in Social Media Communication recognised by UK employers?

The BA in Social Media Communication is aligned with CIPR and PRCA digital frameworks, with placements at UK agencies and in-house brand teams — the standard recruiters expect.

What are the entry requirements for the BA in Social Media Communication?

Three A-levels at BBC or equivalent (IB 28, BTEC DMM), GCSE English at 5/C, IELTS 6.5, and a short portfolio for the BA in Social Media Communication.

How much does the BA in Social Media Communication cost and are scholarships available?

BA in Social Media Communication fees vary by study mode and domicile. Merit scholarships and means-tested bursaries are available — contact LSCT admissions for the current schedule.

BA in Social Media Communication — UK Honours | LSCT | Harold International College of London

Course Overview

The BA in Social Media Communication at LSCT is a three-year honours degree within the Media, Journalism & Communication department, designed for students who want to lead audience and reputation work across the platforms that matter — from TikTok and Instagram to LinkedIn, podcasts and the long-tail platforms still to come from 2026. Taught from our central London base and delivered through on-campus, online and distance-learning routes, the programme is built around live publishing, not theoretical case studies.

From your first term you create, publish and analyse content on a real LSCT-run channel — script-to-camera explainers, longform audio, paid and organic campaign work for partner UK SMEs and charities. You will read platform algorithms with a critical eye, navigate the UK Online Safety Act and ASA influencer rules, and finish the degree with a portfolio of measurable work that hiring managers in agencies and in-house teams can verify in 30 seconds.

Key Features

UK-accredited honours degree aligned with CIPR (Chartered Institute of Public Relations) and PRCA digital frameworks.
Three study modes — on-campus in London, fully online with live publishing cycles, or distance learning with structured deadlines.
Live channel — you publish on a real LSCT-run social presence from your first term.
Industry placement in year two at a UK PR, social-first agency or in-house brand team.
Distinctive specialism module: Crisis Communications & Reputation Defence on Social Platforms.
Studio access — vertical-video studio, podcast booth and lighting kit for short-form work.

What You Will Learn

The BA in Social Media Communication is structured around three strands: create, distribute, measure. You will graduate able to write a campaign brief, shoot and edit a 30-second vertical video, run a paid test and explain the result against an objective rather than a vanity metric.

Audience and platform analysis across major and emerging UK platforms.
Short-form video production — script, shoot, edit, caption and post.
Copy and brand voice for organic and paid social.
Paid social — Meta, TikTok, LinkedIn and Google Ads campaign management.
Analytics and measurement — UTMs, GA4, platform analytics, attribution caveats.
UK regulation — ASA, CAP code on influencers, Online Safety Act duties.
Crisis communications — playbooks, response trees, deplatforming risk.
Community management and moderation at scale.

Who This Course Is For

School leavers and creators with an existing audience who want a UK honours degree to scale their work.
International students seeking UK-recognised qualifications in digital communication.
Career changers from marketing, retail or journalism moving into social-first work.
In-house junior marketers in UK SMEs who want a Bachelor's-level qualification to anchor their role.

Career Pathways

Graduates of the BA in Social Media Communication move into agency and in-house roles across the UK digital communications economy. Typical first roles include:

Social Media Manager at a UK agency or in-house brand team
Content Strategist for a media, retail or B2B brand
PR Account Executive at a digital-first agency
Communications Manager (Junior) in the third sector or public sector
Digital Editor on a UK news or magazine title
Press Officer with paid and organic social responsibility

The degree also serves as a strong foundation for postgraduate study in strategic communications, brand management or media policy.

Entry Requirements

Three A-levels at grades BBC or above, or an equivalent UK / international qualification (IB 28+, BTEC DMM, Foundation Year pass).
GCSE English Language at grade 5/C and Mathematics at grade 4/C (or equivalent).
IELTS 6.5 overall (no band below 6.0) for non-native English speakers — content work demands fluent written English.
A personal statement plus a short portfolio (handles, posts, videos or blog links); mature applicants may apply with a portfolio and short interview.

Why Study at LSCT

The London School of Commerce and Technology (LSCT) is a specialist higher-education provider based in central London and part of Harold International College. We teach in small cohorts so every student is visible to their tutor, run a single intake schedule that students can rely on, and partner with UK professional bodies so qualifications carry weight with employers. London puts Whitehall, the City, Silicon Roundabout, the Royal Courts of Justice, the West End and the NHS estate within a short tube ride of every classroom — and our students use that proximity in their projects, placements and graduate job hunts. For social media students that means CIPR chapter events, creator-economy meetups and agency tours through Shoreditch.

Industry Context for the BA in Social Media Communication

The BA in Social Media Communication is sequenced against the working conditions of UK employers from 2026 onwards. Media, journalism and communication employers in the UK are recruiting across both technical and managerial tracks, and decision-makers consistently report that the gap between a strong CV and a weak one is the presence of documented project work rather than only a transcript. Tutors translate sector trends — from regulatory change to platform consolidation — into the way coursework is briefed, so that the artefacts you assemble across modules are directly recognisable to a hiring manager. Reading lists and case material are refreshed each intake so the programme tracks the contemporary picture rather than a generic textbook chapter.

Cohorts include UK and international students from a wide range of starting points, and the mix is treated as an asset in seminar discussion. Group projects deliberately cross experience levels so that each student practises the kind of cross-functional collaboration that defines working life in the sector. The single annual intake means every cohort moves through the calendar together — building the kind of peer network that, in practice, opens many of the first job conversations after graduation.

Assessment Approach for the BA in Social Media Communication

The BA in Social Media Communication is assessed continuously across the year rather than weighted entirely on a final examination. Each module produces a portfolio artefact — a short report, a worked case, a presentation, a reflective journal entry or a defended project — and these accumulate into a working evidence set you can take to an interview panel. Tutors mark to UK employer expectations and give written feedback within published turnaround windows. Reasonable adjustments and English-language support are available, and the personal academic tutor signs off the assessment plan at the start of each term so the workload is visible from week one.

Apply for BA in Social Media Communication

The BA in Social Media Communication is built to launch your career in the Media, Journalism & Communication sector. Click Enrol Now to submit your application; admissions reply within one working day with intake dates, portfolio guidance and studio-access details.