How long is the MSc in Digital Marketing?

One year full-time or two years part-time via online and distance routes. The MSc in Digital Marketing schedules cohort calls across UK and APAC time zones.

Can the MSc in Digital Marketing be studied online?

Yes. The MSc in Digital Marketing is delivered on-campus in London, fully online and by distance learning, all against the same director-supervised dissertation.

Is the MSc in Digital Marketing recognised by UK employers?

The MSc in Digital Marketing is designed around CIM Chartered Marketer, IPA and IDM senior content, familiar to UK CMOs and agency directors.

What are the entry requirements for the MSc in Digital Marketing?

A UK 2:2 honours degree or three years of digital marketing experience, GCSE English at 5/C and IELTS 6.5 for non-native speakers cover the MSc in Digital Marketing.

What does the MSc in Digital Marketing cost?

Tuition varies by mode and domicile. Contact LSIBM admissions for the current fee schedule and instalment plan available for the MSc in Digital Marketing.

MSc in Digital Marketing | LSIBM London | Harold International College of London

Course Overview

The MSc in Digital Marketing at the London School of International Business and Management (LSIBM) is a research-informed Master's for senior digital marketers targeting CMO-track roles at UK brands, agencies and consultancies. Sitting in the Marketing, Media & Digital Business faculty, this MSc pairs research-informed coursework on full-funnel strategy, martech and attribution with a dissertation supervised by a working UK marketing director.

Over one year full-time (or two years part-time via online/distance routes) you will study integrated planning, martech architecture, attribution, measurement and produce a substantial dissertation. The MSc in Digital Marketing is delivered on-campus in central London, fully online with UK/APAC cohort calls, or by distance learning.

Key Features

Curriculum reviewed against CIM Chartered Marketer, IPA and IDM senior competencies.
Three study modes — central London campus, fully online with UK/APAC cohort calls, or distance learning.
Dissertation supervised by working marketing directors.
Sponsor consulting project — a UK-facing brand marketing brief.
Assessment by dissertation, applied case tasks and a closing viva.
Executive-application coaching in the final term.

What You Will Learn

The MSc trains you to lead a UK-facing marketing function at senior level. You will finish able to defend a full-funnel strategy, a martech investment case and an attribution posture in front of a UK CFO.

Marketing strategy at senior level.
Full-funnel planning — brand, consideration, performance, lifecycle.
Martech architecture — CDP, ESP, MMP, ad server, analytics stack.
Attribution — MMM, incrementality testing, cookieless preparation.
Advanced paid and organic strategy.
Brand-lift measurement and mixed-methods research.
UK privacy leadership — GDPR, PECR, IAB TCF, DMA/ICO postures.
Marketing leadership and vendor management.
Research methods and dissertation writing for marketing questions.
Executive communication of marketing strategy to a UK board.

Who This Course Is For

Bachelor's graduates preparing for UK marketing-leadership tracks.
Working senior digital marketers formalising a Master's credential.
Agency directors moving toward CMO or ECD-tier roles.
Channel leads consolidating strategic depth.
International marketing professionals preparing for UK Master's articulation.

Career Pathways

Graduates typically progress into senior digital-marketing leadership roles across UK brands and agencies. Typical destinations include:

Digital Marketing Manager (Senior)
Head of Digital
Head of Paid Media
Head of SEO
Marketing Director (Junior)
CMO Track (Scaleup)

The MSc in Digital Marketing is a natural step toward CIM Chartered Marketer credentials.

Entry Requirements

A UK 2:2 honours degree in a relevant discipline (marketing, business, communications), or an equivalent international qualification. Applicants with three years of substantive digital-marketing experience may apply on a portfolio route.
GCSE English Language at grade 5/C (or equivalent) is required for domestic applicants; international applicants meet the language rule below.
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A short statement of intent (600 words) explaining research or applied interests, plus two references (one academic, one workplace or professional-body).

Why Study at LSIBM

The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Postgraduate cohorts run in small tutor-visible groups, are shaped by working senior practitioners (partner-level at a Big Four firm, Fellow-level at CIM or CIPD, CFA charter-holders in investment routes) and close with a substantial dissertation, sponsor consulting project or applied capstone defended in front of a working panel.

London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England, the West End and the major consulting, banking and multinational headquarters within a short tube ride of every classroom. LSIBM postgraduates attend a fortnightly senior-practitioner clinic and a structured executive-application coaching programme in the final term.

Apply for the MSc in Digital Marketing

Step into the senior track with the MSc in Digital Marketing. Click Enrol Now and admissions will reply within one working day with intake dates, dissertation supervisor allocation guidance and the current fee schedule. LSIBM postgraduates are supported by dedicated executive-application coaching in the final term.