How long is the BSc in Marketing Management?

The BSc in Marketing Management is a three-year full-time UK honours degree, with part-time and accelerated routes available online and via distance learning under a shared assessment calendar.

Can I study the BSc in Marketing Management online?

Yes. The BSc in Marketing Management is delivered on-campus near Holborn, fully online with live brief sprints, or by distance learning with quarterly residentials for agency-style work.

Is the BSc recognised by CIM and UK marketing employers?

The BSc in Marketing Management is aligned to CIM and IPA standards, with content shaped by ASA and CMA guidance, so it reads to UK agencies and in-house teams as a credible UK honours credential.

What are the entry requirements?

For the BSc in Marketing Management you need three A-levels at BBC or equivalent (IB 28+, BTEC DMM), GCSE English at 5/C, GCSE Maths at 4/C and IELTS 6.5; mature applicants may apply with a portfolio.

What does the BSc cost and are scholarships available?

Fees for the BSc in Marketing Management vary by route and domicile; merit awards and means-tested bursaries are reviewed each intake — contact LSCT admissions for the current fee schedule.

BSc in Marketing Management (CIM-aligned) | LSCT London | Harold International College of London

Course Overview

The BSc in Marketing Management at LSCT sits inside the Business & Commerce department and is a three-year UK honours degree for students aiming at agency and in-house marketing careers. Delivered on-campus near Holborn, fully online with live brief sprints, or by structured distance learning, the programme combines strategy, brand, paid media, analytics and the creative-and-data discipline UK employers — from FMCG brands to fintech and London agencies — are hiring for.

From the first term you will be writing strategy decks, running paid-media tests on small budgets, reading attribution reports and presenting recommendations to assessment panels chaired by working CIM Chartered Marketers. By graduation you have a campaign portfolio, a dissertation grounded in original research and the data literacy hiring managers actually test for.

The BSc in Marketing Management timetable is built around UK assessment realities: continuous coursework that produces the artefacts employers actually ask for, plus end-of-module case-based assessments rather than rote examinations. Tutors include working practitioners drawn from the Royal Exchange and the Square Mile — not only academics — so the standard being marked against is the standard commercial employers apply at first interview. Students join one cohort intake per year, so the cohort moves through the programme together and forms the working network that matters when first commercial-sector job applications start going out.

Key Features

UK honours degree aligned to CIM (Chartered Institute of Marketing) and IPA standards.
Three study modes — on-campus, fully online with live brief sprints, or distance learning with quarterly residentials.
Live agency-style brief in year two for a real London brand under a 48-hour deadline.
Paid-media lab using Meta Ads Manager, Google Ads and LinkedIn Campaign Manager on test budgets.
Analytics module covering GA4, attribution and brand-lift measurement.
Industry placement year option with a UK agency, in-house brand or fintech marketing team.

What You Will Learn

Graduates leave able to write a credible marketing strategy, brief a creative team, plan paid media, read attribution honestly and lead a small project from kick-off to post-campaign report. Modules include:

Marketing Principles and Consumer Behaviour
Brand Strategy and Positioning
Digital and Performance Marketing
Marketing Analytics and GA4
Integrated Communications and Media Planning
B2B and Services Marketing
International and Cross-Cultural Marketing
Marketing Ethics, ESG and the CMA
Research Methods and Dissertation

Who This Course Is For

A-level leavers aiming for UK graduate marketing schemes.
International students who want a UK-recognised marketing degree.
Mature applicants from retail, customer service or admin roles entering marketing.
Junior marketers ready to formalise on-the-job experience with an honours degree.

Career Pathways

Graduates feed UK agencies, in-house brand teams, fintech and FMCG marketing departments and digital publishers. Typical first roles include:

Marketing Executive (in-house brand)
Account Executive (agency)
Paid Media Executive (PPC / paid social)
Brand Coordinator
Content Strategist
Marketing Analyst (junior)

The degree is a strong foundation for CIM Chartered status, an MSc in Marketing Analytics or an MBA after professional practice.

One pragmatic note for prospective applicants: UK plc and SME finance teams alike are recruiting for technical depth they cannot recruit cheaply, and the BSc in Marketing Management is designed to produce the documented portfolio that gets a CV read rather than only an academic transcript that does not. Coursework is structured so that, on graduation, you can hand a hiring manager three or four pieces of evidence — a project, a report, a deck, a documented intervention — that map directly to a published UK job description. Personal academic tutors also run two one-to-one careers conversations during the programme to keep that mapping honest.

Entry Requirements

Three A-levels at grades BBC or above, or an equivalent UK / international qualification (IB 28+, BTEC DMM, Foundation Year pass).
GCSE English Language at grade 5/C and Mathematics at grade 4/C (or equivalent) — numerical literacy is tested in analytics modules.
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A personal statement; mature applicants (21+) may apply with a portfolio of campaign or creative work and a short interview.

Why Study at LSCT

The London School of Commerce and Technology (LSCT) is a specialist higher-education provider based in central London and part of Harold International College. We teach in small cohorts so every student is visible to their tutor, run a single intake schedule that students can rely on, and partner with UK professional bodies so qualifications carry weight with employers. London puts Whitehall, the City, Silicon Roundabout, the Royal Courts of Justice, the West End and the NHS estate within a short tube ride of every classroom — and our students use that proximity in their projects, placements and graduate job hunts. For marketing students that means agency visits in Soho, sessions chaired by working CIM Chartered Marketers and live brief sprints set by London brands.

The teaching model is small-cohort and tutor-led on purpose. Discussion-based seminars, regular formative feedback and structured peer-review are how commercial-judgement is built — none of which scales to large lecture halls. Personal academic tutors are assigned at enrolment, and every student has a named contact for academic, pastoral and career-related questions. UK and international students mix in every cohort, which becomes an active strength in case sessions, group projects and the commercial-sector network that follows you after graduation.

Beyond classroom contact, the BSc in Marketing Management makes deliberate use of UK-specific resources that international comparators cannot reach as easily: open government data on the gov.uk estate, parliamentary publications, House of Commons Library briefings, Bank of England datasets, ONS releases and the open-access research output of British universities. Throughout the programme, tutors expect commercial-judgement writing — short, evidenced, and confident about trade-offs. Graduates often describe leaving LSCT with a set of writing and analytical habits they continue to use across a UK career — not only a transcript and a portfolio.

Two further notes about studying the BSc in Marketing Management at LSCT: first, every cohort is given a dedicated employability portfolio template at induction, so the documentation you produce is in a hiring-manager-ready format from day one; second, alumni continue to attend tutor-led drop-ins from 2026 onwards, which means the network around the programme keeps growing rather than ending at graduation. Both decisions are deliberate and shape how the course feels to study.

Apply for BSc in Marketing Management

The BSc in Marketing Management is built to launch your career in the Business & Commerce sector. Click Enrol Now to submit your application; admissions reply within one working day with intake dates and personal-statement guidance.