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Why LSTITM

The case for LSTITM

The world's biggest industry is going somewhere.

One in ten jobs on Earth is in travel and tourism. LSTITM teaches the destinations, the operations and the marketing that move a billion travellers a year — responsibly, and profitably.

Three engines of travel.
Destination Management
Places, seasons, impact
Travel Operations
Tours, air, packages
Travel Marketing
Brands, digital, demand
The world visits our campus

30 million visitors a year — and you'll study every one of their journeys.

London is the world's most-visited great city. Its attractions, operators and hotels supply our case studies, guest lecturers, live briefs and placements — a working lab outside the door.

Life here, frame by frame.A LOOK INSIDE THE COHORT
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Six reasons

What sets LSTITM apart.

01

Destinations, not just bookings

You learn how whole places work as products — seasons, capacity, communities and the economics underneath the postcard.

02

Operations you can run

Build, price and operate real itineraries — from a weekend city break to a multi-country tour — as assessed projects.

03

The world's favourite city is campus

London hosts 30 million visitors a year. Its attractions, hotels and tour operators are our labs and our employers.

04

Taught by travel professionals

Tour operators, destination marketers and airline commercial teams teach from live seasons and real campaigns.

05

Sustainable by design

Overtourism, carbon and community benefit aren't afterthoughts — they're graded criteria in every project.

06

A network across borders

Your cohort comes from the destinations you'll sell — and becomes the network you'll work with for decades.

By the numbers.
0%
In work or study
Within six months of graduating
0+
Industry partners
Operators, DMOs & attractions
0+
Nationalities
In a typical LSTITM cohort
0
Study trips a year
UK & international fieldwork

Turn wanderlust into a profession.

Explore the LSTITM programmes behind destinations, operators and travel brands.