Bachelor in Marketing and Management

Bachelor in Marketing and Management at HICL

The Bachelor in Marketing and Management is for students who want to lead commercial decisions, not just execute campaigns. It sits at the crossroads of marketing strategy and general management, which is exactly where most senior commercial roles eventually land — brand director, head of growth, commercial manager, country manager.

If you find yourself reading case studies about how a category leader lost its market share to a challenger, and you want the tools to make that kind of analysis yourself, the Bachelor in Marketing and Management is built around that mindset.

Why a combined degree matters

Marketing without management produces clever campaigns that never make it through a finance meeting. Management without marketing produces well-run companies that lose share to braver rivals. The Bachelor in Marketing and Management treats them as one conversation: how do you build a brand and also build the business behind it, the team that runs it, and the numbers that justify it?

Who This Programme Is For

• Ambitious school leavers who want a commercially serious degree rather than a purely creative one.
• Family-business successors planning to take on a marketing or commercial leadership role.
• Working professionals in sales, account management or junior marketing who want to broaden into general management.
• International students aiming for graduate management schemes with UK or multinational employers.

Where Graduates Go

Graduates of the Bachelor in Marketing and Management typically progress into roles such as marketing executive, brand assistant, sales executive, business development associate, category assistant and graduate management trainee positions. With experience, many move into brand management, category management, commercial management and general management roles. Outcomes vary by sector and location and depend on the practical work you do alongside the degree.

How the Programme Is Delivered

The Bachelor in Marketing and Management is available on-campus, online and via distance learning. Project-based assessments and group work suit on-campus and hybrid study, while online mode is popular with students balancing junior commercial roles. Module structure and intake calendar are confirmed at enrolment.

Entry Requirements

• Completed secondary education at the level required for undergraduate entry.
• IELTS 6.0 (or equivalent) for non-native English speakers.
• Minimum age 18 at enrolment.
• No prior business qualification required.

Apply for the Bachelor in Marketing and Management

If you want a degree that opens doors on both the brand side and the business side, this is a sensible choice. Click Enroll Now and HICL admissions will respond within one working day.