How long is the MSc in Brand Management?

One year full-time, two years part-time online. The MSc in Brand Management schedules cohort calls across UK and APAC time zones.

Can the MSc in Brand Management be studied online?

Yes. The MSc in Brand Management runs fully online, on-campus in London and by distance learning, all assessed against the same senior capstone.

What are the entry requirements for the MSc in Brand Management?

A UK 2:2 honours degree or three years of brand or marketing experience, plus IELTS 6.5 for international applicants.

What does the MSc in Brand Management cost?

Tuition varies by route and domicile. Contact LSIBM admissions for the current fee schedule and scholarship eligibility for the MSc in Brand Management.

MSc in Brand Management | LSIBM London | Harold International College of London

Course Overview

The MSc in Brand Management at the London School of International Business and Management (LSIBM) prepares senior brand leaders and marketing directors to design global architecture, repositioning programmes and brand-tracking systems inside UK PLC, challenger and portfolio businesses. Sitting in the Marketing, Media & Digital Business faculty at master's level, the programme runs one year full-time on-campus in central London, two years part-time online, or by distance learning, closing with a dissertation or sponsor consulting project.

The programme is designed around CIM Diploma-in-Professional-Marketing, Marketing Society Fellow and Design Business Association senior competencies. You will graduate ready to defend a brand-repositioning to a UK plc board and step into head-of-brand and global brand director appointments. The sections below detail modules, audience and progression.

Key Features

Curriculum designed around CIM Diploma-in-Professional-Marketing, Marketing Society Fellow and DBA senior competencies.
Three study modes — central London campus, fully online with UK / APAC cohort calls, or by distance learning.
Fortnightly senior clinic with UK brand directors, agency planning heads and CMOs.
Substantial dissertation, sponsor consulting project or applied capstone defended in front of a working panel.
Structured executive-application coaching in the final term.
Assessment blend of exams, a brand-portfolio review and a defended capstone.

What You Will Learn

Brand at master's level is taught as senior craft — architecture, repositioning, portfolio strategy, tracking systems — with heavy emphasis on defensible commercial narrative.

Global brand architecture design across portfolio and geographies.
Repositioning strategy and its financial and cultural defence.
Brand-tracking system design and interpretation at portfolio level.
Distinctive brand-asset strategy at portfolio level.
Brand and business economics — brand as margin and moat.
Brand innovation — extensions, sub-brands and new categories.
Brand crisis and reputation management at senior level.
Sustainability and inclusion in senior brand leadership.
Board conversations about brand investment, portfolio and M&A.

Who This Course Is For

Senior brand managers targeting director appointments.
Brand directors moving into head-of-brand and CMO roles.
Agency planning directors deepening client-side portfolio craft.
Consultants specialising in senior brand strategy engagements.
International brand leaders planning a UK-based career pivot.

Career Pathways

Graduates typically move into head of brand, global brand director and marketing-director roles across UK PLC, challenger and portfolio businesses. Typical destinations include:

Head of Brand
Global Brand Director
Marketing Director (brand-led business)
Brand Strategist (senior)
Agency Planning Director
Brand Consultant (senior)

The MSc in Brand Management supports CIM Chartered Marketer and Marketing Society Fellow progression.

Entry Requirements

A UK 2:2 honours degree in a relevant discipline, or an equivalent international qualification. Applicants with three years of substantive professional experience in brand or marketing may apply on a portfolio route.
GCSE English Language at grade 5/C (or equivalent) is required for domestic applicants; international applicants meet the language rule below.
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A short statement of intent (600 words) explaining research or applied interests, plus two references (one academic, one workplace or professional-body).

Why Study at LSIBM

The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Postgraduate cohorts run in small tutor-visible groups, are shaped by working senior practitioners (partner-level at a Big Four firm, Fellow-level at CIM or CIPD, CFA charter-holders in investment routes) and close with a substantial dissertation, sponsor consulting project or applied capstone defended in front of a working panel.

London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England, the West End and the major consulting, banking and multinational headquarters within a short tube ride of every classroom. LSIBM postgraduates attend a fortnightly senior-practitioner clinic and a structured executive-application coaching programme in the final term.

Apply for the MSc in Brand Management

Step into the senior track with the MSc in Brand Management. Click Enrol Now and admissions will reply within one working day with intake dates, dissertation supervisor allocation guidance and the current fee schedule. LSIBM postgraduates are supported by dedicated executive-application coaching in the final term.