MSc in Digital Sales and Marketing
Course Overview
The MSc in Digital Sales and Marketing at the London School of International Business and Management (LSIBM) is a research-informed master's inside the Marketing, Media & Digital Business faculty, written for heads of digital sales, senior RevOps leads, go-to-market managers and CROs-in-waiting. Across one year full-time (two years part-time online) it consolidates senior digital-sales-and-marketing competence — RevOps architecture, go-to-market strategy, sales-marketing alignment, effectiveness research — and closes with a substantial dissertation or sponsor consulting project.
Study runs on-campus in central London, fully online with UK / APAC cohort calls, or by distance learning from 2026. The capstone is defended in front of a working CRO or head of digital sales at a UK B2B SaaS or mid-market employer.
Key Features
- Designed around APS senior practitioner standards, CIM Diploma in Professional Marketing digital modules and IDM diploma content.
- Three study modes — central London campus, fully online with UK / APAC calls, or distance learning.
- Dissertation supervision from working CROs and heads of digital sales.
- Sponsor consulting project option with a UK B2B SaaS or mid-market employer.
- RevOps architecture workshop — CRM, CPQ, data model, MMM.
- Executive-application coaching in the final term for CRO-track roles.
What You Will Learn
The MSc is written around what a head of digital sales or senior RevOps lead actually delivers — a defensible go-to-market plan, a RevOps architecture that scales, a sales-marketing alignment programme, a publishable case-study paper.
- Go-to-market strategy at senior level.
- RevOps architecture — CRM, CPQ, sales enablement, data model.
- Forecasting discipline at senior level.
- Sales enablement — content, coaching, certification.
- Sales-marketing alignment at director level.
- Account-based marketing at senior level.
- Compensation-plan design and behavioural impact.
- Customer success and NRR discipline.
- Marketing-mix modelling and effectiveness research.
- Dissertation or sponsor consulting project.
Who This Course Is For
- Heads of digital sales consolidating an academic credential.
- Senior RevOps leads building senior research credibility.
- Go-to-market managers at UK B2B SaaS and mid-market employers.
- Consulting managers specialising in RevOps and sales-effectiveness.
- Career changers with senior marketing-ops backgrounds moving into CRO track.
Career Pathways
Graduates typically move into head-of-digital-sales, senior-RevOps, go-to-market director and CRO-track roles across UK B2B SaaS, mid-market services and consumer digital businesses. The master's supports applications but does not by itself guarantee job offers or visa outcomes. Typical destinations include:
- Digital Sales Executive (senior)
- Inside Sales Manager (senior)
- Digital Sales Manager (senior)
- RevOps Director
- Head of Digital Sales
- Chief Revenue Officer (small employer)
The MSc in Digital Sales and Marketing is the natural step toward APS senior membership, CIM Chartered Marketer status and doctoral study.
Entry Requirements
- A UK 2:2 honours degree in a relevant discipline (marketing, business, engineering, mathematics), or an equivalent international qualification. Applicants with three years of substantive professional sales, RevOps or marketing-ops experience may apply on a portfolio route.
- GCSE English Language at grade 5/C (or equivalent) is required for domestic applicants; international applicants meet the language rule below.
- IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
- A short statement of intent (600 words) explaining research or applied interests, plus two references (one academic, one workplace or professional-body).
Why Study at LSIBM
The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Postgraduate cohorts run in small tutor-visible groups, are shaped by working senior practitioners (partner-level at a Big Four firm, Fellow-level at CIM or CIPD, CFA charter-holders in investment routes) and close with a substantial dissertation, sponsor consulting project or applied capstone defended in front of a working panel.
London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England, the West End and the major consulting, banking and multinational headquarters within a short tube ride of every classroom. LSIBM postgraduates attend a fortnightly senior-practitioner clinic and a structured executive-application coaching programme in the final term.
Apply for the MSc in Digital Sales and Marketing
Step into the senior track with the MSc in Digital Sales and Marketing. Click Enrol Now and admissions will reply within one working day with intake dates, dissertation supervisor allocation guidance and the current fee schedule. LSIBM postgraduates are supported by dedicated executive-application coaching in the final term.
























