How long is the MSc in International Marketing?

One year full-time (two years part-time via online or distance). The MSc in International Marketing schedules cohort calls across UK and APAC time zones.

Can the MSc in International Marketing be studied online?

Yes. The MSc in International Marketing runs fully online, on-campus in London and by distance learning against the same dissertation or sponsor consulting project.

Is the MSc in International Marketing recognised by UK employers?

Yes. The MSc in International Marketing is designed around the CIM Diploma in Professional Marketing and IOE&IT senior practitioner content.

What are the entry requirements for the MSc in International Marketing?

A UK 2:2 or three years' international-marketing experience on portfolio, GCSE English (grade 5), IELTS 6.5 for international applicants and a 600-word statement.

What does the MSc in International Marketing cost?

Tuition varies by mode and domicile. Contact LSIBM admissions for the current schedule and bursary eligibility for the MSc in International Marketing.

MSc in International Marketing | LSIBM London | Harold International College of London

Course Overview

The MSc in International Marketing at the London School of International Business and Management (LSIBM) is a research-informed master's inside the International Business & Trade faculty, written for regional marketing managers, global brand managers and heads of international marketing. Across one year full-time (two years part-time online) it consolidates senior international-marketing competence — multi-region strategy, distributor governance, global brand-portfolio leadership — and closes with a substantial dissertation or sponsor consulting project.

Study runs on-campus in central London, fully online with UK / APAC cohort calls, or by distance learning from 2026. The capstone is defended in front of a CIM Fellow or working head of international marketing.

Key Features

Designed around the CIM Diploma in Professional Marketing and IOE&IT senior practitioner content.
Three study modes — central London campus, fully online with UK / APAC calls, or distance learning.
Dissertation supervision from working CIM Fellows.
Sponsor consulting project option with a UK exporter or London-based subsidiary of an overseas firm.
Multi-region strategy workshop — prioritisation, brand-portfolio, distributor governance.
Executive-application coaching in the final term for global-marketing-lead roles.

What You Will Learn

The MSc is written around what a head of international marketing actually delivers — a defensible multi-region plan, a global brand-portfolio call, a distributor-governance regime that scales, a publishable case-study paper.

Multi-region marketing strategy at senior level.
Global brand-portfolio leadership.
Distributor governance and channel-conflict management.
Cross-region pricing — parity, transfer pricing, FX pass-through.
Global campaign design and localisation.
Cross-cultural leadership at director level.
ESG and sustainability marketing at senior level.
International-marketing analytics and dashboards.
Research methods — case-study, mixed methods.
Dissertation or sponsor consulting project.

Who This Course Is For

Regional marketing managers stepping into head-of-international-marketing roles.
Global brand managers taking on portfolio leadership.
Export-marketing leads consolidating a senior academic credential.
Consulting managers targeting a cross-border marketing practice.
Career changers with senior operations backgrounds moving into marketing leadership.

Career Pathways

Graduates typically move into head-of-international-marketing, global-brand-director and regional-marketing-director roles across UK exporters, consumer-goods businesses and London-based subsidiaries of overseas firms. The master's supports applications but does not by itself guarantee job offers or visa outcomes. Typical destinations include:

International Marketing Executive (senior)
Global Brand Manager (senior)
Regional Marketing Manager (senior)
Market Entry Analyst (senior)
Head of International Marketing
Global Brand Director

The MSc in International Marketing is the natural step toward CIM Chartered Marketer status and doctoral study.

Entry Requirements

A UK 2:2 honours degree in a relevant discipline (marketing, business, international relations), or an equivalent international qualification. Applicants with three years of substantive professional international-marketing experience may apply on a portfolio route.
GCSE English Language at grade 5/C (or equivalent) is required for domestic applicants; international applicants meet the language rule below.
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A short statement of intent (600 words) explaining research or applied interests, plus two references (one academic, one workplace or professional-body).

Why Study at LSIBM

The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Postgraduate cohorts run in small tutor-visible groups, are shaped by working senior practitioners (partner-level at a Big Four firm, Fellow-level at CIM or CIPD, CFA charter-holders in investment routes) and close with a substantial dissertation, sponsor consulting project or applied capstone defended in front of a working panel.

London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England, the West End and the major consulting, banking and multinational headquarters within a short tube ride of every classroom. LSIBM postgraduates attend a fortnightly senior-practitioner clinic and a structured executive-application coaching programme in the final term.

Apply for the MSc in International Marketing

Step into the senior track with the MSc in International Marketing. Click Enrol Now and admissions will reply within one working day with intake dates, dissertation supervisor allocation guidance and the current fee schedule. LSIBM postgraduates are supported by dedicated executive-application coaching in the final term.