How long is the MSc in Marketing Management?

One year full-time or two years part-time via online / distance routes. The MSc in Marketing Management schedules cohort calls across UK and APAC time zones.

Can the MSc in Marketing Management be studied online?

Yes. The MSc in Marketing Management runs fully online, on-campus in London and by distance learning, all assessed against the same sponsor consulting project.

Is the MSc in Marketing Management recognised by UK employers?

Yes. The MSc in Marketing Management is reviewed against CIM Chartered Marketer competencies and Marketing Society Fellow-track ideas, engaged with by UK marketing employers.

What are the entry requirements for the MSc in Marketing Management?

A UK 2:2 honours degree (or equivalent), or three years of substantive marketing experience on a portfolio route, plus IELTS 6.5 for international applicants.

What does the MSc in Marketing Management cost?

Tuition varies by route and domicile. Contact LSIBM admissions for the current schedule and bursary eligibility for the MSc in Marketing Management.

MSc in Marketing Management | LSIBM London | Harold International College of London

Course Overview

The MSc in Marketing Management at the London School of International Business and Management (LSIBM) is a one-year postgraduate degree for senior marketers moving into Marketing Director track roles inside UK brands, retailers, B2B firms, D2C challengers and London agencies. Sitting in the Marketing, Media & Digital Business faculty, the MSc combines CIM Chartered Marketer-aligned strategic content with a substantive UK sponsor consulting project.

Studied over one year full-time or two years part-time, on-campus in central London, fully online or by distance learning, the MSc is designed around CIM Chartered Marketer competencies, Marketing Society Fellow-track ideas and Ehrenberg-Bass marketing-science principles. Graduates step into director-level marketing leadership across UK sectors.

Key Features

Curriculum reviewed against CIM Chartered Marketer competencies, Marketing Society Fellow-track ideas and Ehrenberg-Bass reference.
Three study modes — central London campus, fully online with UK / APAC cohort calls, or distance learning.
Sponsor consulting project with a UK Marketing Director or CMO.
Dissertation supervisor allocation from a CIM Fellow-level Marketing Director.
Marketing science strand — Ehrenberg-Bass, brand growth, distinctiveness.
Applied capstone defended in front of a working practitioner panel.

What You Will Learn

The MSc is anchored on the senior marketing problems that reach a CMO's desk — the brand-portfolio review, the media-mix argument with finance, the AI-adjacent creative production question, the ESG-marketing narrative.

Brand portfolio strategy at group level.
Marketing science — Ehrenberg-Bass, category entry points, distinctiveness.
Marketing measurement senior practice — MMM, MTA, brand tracking.
Marketing finance and marketing-mix defence at board level.
Agency and holding-company relationship management.
AI in creative production and personalisation ethics.
Sustainability marketing and ESG narrative practice.
UK regulation at senior level — ASA, CAP, ICO, DMA.
Sponsor consulting project on a live UK marketing question.
Dissertation — research on a marketing-leadership question.

Who This Course Is For

Senior marketing managers moving into Head of Marketing / Director trajectory.
Brand directors moving into CMO-adjacent roles.
Consulting practitioners at manager level in marketing advisory.
Senior CIM members progressing toward Chartered Marketer status.
Marketing agency directors moving in-house.

Career Pathways

Senior UK marketing talent is highly recruited across brands, retailers, B2B firms, digital natives and agencies. Typical destinations include:

Marketing Director (junior)
Head of Marketing (senior)
Head of Brand
Category Marketing Director (junior)
Head of Product Marketing (senior)
Chief Marketing Officer (small SME)

The MSc in Marketing Management is the natural companion to CIM Chartered Marketer status and Marketing Society Fellow recognition.

Entry Requirements

A UK 2:2 honours degree in a relevant discipline, or an equivalent international qualification. Applicants with three years of substantive professional marketing experience may apply on a portfolio route.
GCSE English Language at grade 5/C (or equivalent) is required for domestic applicants; international applicants meet the language rule below.
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A short statement of intent (600 words) explaining research or applied interests, plus two references (one academic, one workplace or professional-body).

Why Study at LSIBM

The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Postgraduate cohorts run in small tutor-visible groups, are shaped by working senior practitioners (partner-level at a Big Four firm, Fellow-level at CIM or CIPD, CFA charter-holders in investment routes) and close with a substantial dissertation, sponsor consulting project or applied capstone defended in front of a working panel.

London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England, the West End and the major consulting, banking and multinational headquarters within a short tube ride of every classroom. LSIBM postgraduates attend a fortnightly senior-practitioner clinic and a structured executive-application coaching programme in the final term.

Apply for the MSc in Marketing Management

Step into the senior track with the MSc in Marketing Management. Click Enrol Now and admissions will reply within one working day with intake dates, dissertation supervisor allocation guidance and the current fee schedule. LSIBM postgraduates are supported by dedicated executive-application coaching in the final term.