How long is the MSc in Customer Relationship Management?

One year full-time or two years part-time via online and distance routes. The MSc in Customer Relationship Management schedules cohort calls across UK and APAC time zones.

Can the MSc in Customer Relationship Management be studied online?

Yes. The MSc in Customer Relationship Management is delivered on-campus in London, fully online and by distance learning, all against the same head-of-CRM-supervised dissertation.

Is the MSc in Customer Relationship Management recognised by UK employers?

The MSc in Customer Relationship Management is designed around CIM Chartered Marketer, IDM senior CRM and Institute of Customer Service content, familiar to UK retention leaders.

What are the entry requirements for the MSc in Customer Relationship Management?

A UK 2:2 honours degree or three years of CRM experience, GCSE English at 5/C and IELTS 6.5 for non-native speakers cover the MSc in Customer Relationship Management.

What does the MSc in Customer Relationship Management cost?

Tuition varies by mode and domicile. Contact LSIBM admissions for the current fee schedule and instalment plan available for the MSc in Customer Relationship Management.

MSc in Customer Relationship Management | LSIBM | Harold International College of London

Course Overview

The MSc in Customer Relationship Management at the London School of International Business and Management (LSIBM) is a research-informed Master's for senior CRM leaders moving into director-track roles at UK brands, agencies and platforms. Sitting in the Marketing, Media & Digital Business faculty, this MSc pairs research-informed coursework on customer strategy, loyalty economics and CDP architecture with a dissertation supervised by a working head of CRM.

Over one year full-time (or two years part-time via online/distance routes) you will study CRM strategy, loyalty economics, first-party data architecture and produce a substantial dissertation. The MSc in Customer Relationship Management is delivered on-campus in central London, fully online with UK/APAC cohort calls, or by distance learning.

Key Features

Curriculum reviewed against CIM Chartered Marketer, IDM senior CRM and Institute of Customer Service competencies.
Three study modes — central London campus, fully online with UK/APAC cohort calls, or distance learning.
Dissertation supervised by working heads of CRM.
Sponsor consulting project — a UK-facing brand loyalty or retention brief.
Assessment by dissertation, applied case tasks and a closing viva.
Executive-application coaching in the final term.

What You Will Learn

The MSc trains you to lead a UK CRM and retention function at senior level. You will finish able to defend a retention P&L, a CDP business case and a loyalty programme design in front of a UK board.

CRM strategy at senior level — customer economics, portfolio segmentation.
Loyalty economics — tier design, breakage, engagement scoring.
First-party data strategy — CDP architecture, identity resolution.
Predictive modelling — churn, propensity, next-best-action.
Retention P&L — cohort economics, LTV modelling, CAC payback.
Personalisation at scale — content, offer, message.
UK privacy leadership — GDPR, PECR, cookieless posture.
Customer-service and complaint economics.
Research methods and dissertation writing for CRM questions.
Executive communication of CRM strategy to a UK board.

Who This Course Is For

Bachelor's graduates preparing for UK CRM and retention leadership.
Working CRM managers formalising a research-informed Master's credential.
Loyalty programme leads at UK retailers and subscription businesses.
Consultants at CRM-focused agencies broadening strategic depth.
International CRM professionals preparing for UK Master's articulation.

Career Pathways

Graduates typically progress into senior CRM and retention leadership across UK brands and agencies. Typical destinations include:

CRM Manager (Senior)
Loyalty Marketing Manager
Lifecycle Marketing Manager (Senior)
Head of CRM
Head of Retention
CDP Programme Director

The MSc in Customer Relationship Management is a natural step toward CIM Chartered Marketer credentials and IDM Fellow-track membership.

Entry Requirements

A UK 2:2 honours degree in a relevant discipline (marketing, business, communications, data analytics), or an equivalent international qualification. Applicants with three years of substantive CRM, lifecycle or retention experience may apply on a portfolio route.
GCSE English Language at grade 5/C (or equivalent) is required for domestic applicants; international applicants meet the language rule below.
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A short statement of intent (600 words) explaining research or applied interests, plus two references (one academic, one workplace or professional-body).

Why Study at LSIBM

The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Postgraduate cohorts run in small tutor-visible groups, are shaped by working senior practitioners (partner-level at a Big Four firm, Fellow-level at CIM or CIPD, CFA charter-holders in investment routes) and close with a substantial dissertation, sponsor consulting project or applied capstone defended in front of a working panel.

London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England, the West End and the major consulting, banking and multinational headquarters within a short tube ride of every classroom. LSIBM postgraduates attend a fortnightly senior-practitioner clinic and a structured executive-application coaching programme in the final term.

Apply for the MSc in Customer Relationship Management

Step into the senior track with the MSc in Customer Relationship Management. Click Enrol Now and admissions will reply within one working day with intake dates, dissertation supervisor allocation guidance and the current fee schedule. LSIBM postgraduates are supported by dedicated executive-application coaching in the final term.