How long is the BSc in Digital Marketing?

Three years full-time, with part-time and accelerated online routes. The BSc in Digital Marketing schedules cohort calls across UK and APAC time zones so distance learners stay synchronous.

Can the BSc in Digital Marketing be studied online?

Yes. The BSc in Digital Marketing runs fully online, on-campus in London and by distance learning, all assessed against the same live agency brief and dissertation.

Is the BSc in Digital Marketing recognised by UK employers?

Yes. The BSc in Digital Marketing is a UK honours degree reviewed against CIM Digital Marketing, Digital Marketing Institute and IDM practitioner ideas.

What are the entry requirements for the BSc in Digital Marketing?

BBC at A-level (or IB 28, BTEC DMM), GCSE English at 5 and Maths at 4, plus IELTS 6.5 for international applicants. Mature applicants may enter on portfolio and interview.

What does the BSc in Digital Marketing cost?

Tuition varies by route and domicile. Contact LSIBM admissions for the current schedule and bursary eligibility for the BSc in Digital Marketing.

BSc in Digital Marketing | LSIBM London | Harold International College of London

Course Overview

If you want to build a career inside a UK digital marketing team — an in-house function at a challenger brand, a paid-media practice at a London agency, a growth team at a fintech, or a CRM function at a listed retailer — the BSc in Digital Marketing at the London School of International Business and Management (LSIBM) is built for you. Sitting in the Marketing, Media & Digital Business faculty, this three-year honours degree teaches digital marketing as a working performance craft against real UK campaign case studies.

You will run a live agency brief in year two for a UK challenger brand, take an optional placement year at a London digital agency or in-house team, and produce a final-year dissertation defended in front of a working UK Head of Digital. The BSc in Digital Marketing is available on-campus in central London, fully online with UK / APAC cohort calls, and by distance learning from 2026.

Key Features

Curriculum reviewed against CIM Digital Marketing, Digital Marketing Institute and IDM practitioner ideas.
Three study modes — central London campus, fully online, or distance learning.
Live agency brief in year two for a UK challenger brand.
Placement year option at a London digital agency or in-house team.
Final-year dissertation defended in front of a UK Head of Digital.
Performance-analytics strand — GA4, BI dashboards, attribution.

What You Will Learn

The degree organises digital marketing around the working practice of a UK performance team — the funnel, the paid-media plan, the SEO roadmap, the CRM programme, the measurement stack.

Paid media — Google, Meta, TikTok and the UK ad ecosystem.
SEO — technical, on-page, content, link acquisition.
Content marketing and editorial planning.
Email and CRM programmes — activation, retention, lifecycle.
Digital analytics — GA4, BigQuery basics, attribution.
Conversion-rate optimisation and experimentation.
UK regulation — GDPR, PECR, ASA CAP Code, DMA.
Working with agencies and creative production.
Digital brand and community management.
Ethics — CIM Marketing Manifesto and DMI ideas.

Who This Course Is For

A-level leavers aiming for graduate roles at UK agencies or in-house digital teams.
International students targeting UK-based digital-marketing careers.
Marketing executives moving into a specialist digital role.
Career switchers from journalism, design or ops into performance marketing.
Mature applicants with digital-agency or in-house marketing experience.

Career Pathways

UK digital marketing graduates step into performance and CRM roles across challenger brands, fintechs, listed retailers, London agencies and D2C brands. Typical destinations include:

Digital Marketing Executive
SEO Executive
Paid Media Executive
CRM Executive
Content Marketing Executive
Digital Analytics Assistant

The BSc in Digital Marketing is the natural step onto the MSc in Marketing Management, MSc in Digital Business Management, or CIM Digital Diploma pathways.

Entry Requirements

Three A-levels at BBC or above, or equivalent UK / international qualification (IB 28+, BTEC DMM, Access to HE, Foundation Year pass, or a relevant Higher Diploma with confirmed credit transfer).
GCSE English Language at grade 5/C and Mathematics at grade 4/C (or equivalent).
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A personal statement showing genuine curiosity about digital media (side projects, community engagement, extended reading) — mature applicants (21+) may enter with a portfolio and a short interview.

Why Study at LSIBM

The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Undergraduate cohorts sit in small groups so every student is visible to their tutor, run a single intake schedule students can rely on, and every degree route is reviewed against UK professional-body competencies — ACCA, CIMA, CIM, CIPD, CMI, CIPS, CFA UK and IOE&IT — so graduates carry a credential that City recruiters engage with.

London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England and the West End within a short tube ride of every classroom. Undergraduate students access a fortnightly practitioner clinic, at least one industry-careers day per academic year, a structured placement route and one-to-one application coaching in the final year.

Apply for the BSc in Digital Marketing

Launch your UK career with the BSc in Digital Marketing. Click Enrol Now and admissions will reply within one working day with UCAS guidance, intake dates and the current fee schedule. LSIBM undergraduates receive structured placement and application coaching in every final year.