How long is the BSc in Social Media Marketing?

Three years full-time, with part-time and accelerated online routes. The BSc in Social Media Marketing schedules cohort calls across UK and APAC time zones.

Can the BSc in Social Media Marketing be studied online?

Yes. The BSc in Social Media Marketing runs on-campus in London, fully online and by distance learning, all against the same live campaign brief and dissertation.

Is the BSc in Social Media Marketing recognised by UK employers?

The BSc in Social Media Marketing is a UK honours degree with curriculum reviewed against CIM Digital, IDM, PRCA and Marketing Society competencies.

What are the entry requirements for the BSc in Social Media Marketing?

BBC at A-level, GCSE English at grade 5/C, Maths at grade 4/C, plus IELTS 6.5 for international applicants. A content portfolio helps the BSc in Social Media Marketing.

What does the BSc in Social Media Marketing cost?

Tuition varies by route and domicile. Contact LSIBM admissions for the current schedule and bursary eligibility for the BSc in Social Media Marketing.

BSc in Social Media Marketing | LSIBM London | Harold International College of London

Course Overview

The BSc in Social Media Marketing at the London School of International Business and Management (LSIBM) is a three-year UK honours degree for students building a career at the intersection of marketing, media and social platforms. Sitting in the Marketing, Media & Digital Business faculty, this degree treats social as a real commercial channel — platform strategy, paid, organic, community, creators and measurement — rather than a bolt-on to a traditional marketing plan.

You will complete a placement year at a UK agency, in-house social team or influencer-marketing firm, run a live campaign brief for a UK brand in year two and produce a final dissertation on a UK social-media question. The BSc in Social Media Marketing is delivered on-campus in central London, fully online with UK/APAC cohort calls, or by distance learning.

Key Features

Curriculum reviewed against CIM Digital, IDM, PRCA and Marketing Society competencies.
Three study modes — central London campus, fully online with UK/APAC cohort calls, or distance learning.
Placement-year option at a UK agency, in-house social team or creator agency.
Live UK brand brief — plan, run and report on a real social-first campaign.
Dissertation on a UK social-media question defended in front of a working practitioner.
Progression route to the LSIBM MSc in Digital Marketing.

What You Will Learn

The BSc sequences marketing fundamentals into social-first practice. You will graduate able to run a channel plan, defend a paid budget and defend an ad-agency or brand social strategy in front of a client.

Marketing fundamentals — brand, positioning, consumer behaviour.
Platform strategy — Meta, TikTok, LinkedIn, YouTube, X, Reddit.
Paid social — campaign structure, targeting, ROAS.
Organic social — content strategy, editorial calendars, community.
Creator partnerships — brief, contracts, disclosure and CMA guidance.
Social listening and community-management practice.
Measurement — GA4 events, platform analytics, brand-lift studies.
UK regulatory posture — ASA CAP Code, CMA influencer guidance, GDPR.
Crisis communications and reputation management.
Research methods and dissertation writing.

Who This Course Is For

A-level leavers targeting UK social and agency graduate schemes.
International students seeking a UK honours degree in social-first marketing.
Content creators formalising their skills into a UK-recognised degree.
Career changers entering social marketing from adjacent fields.
In-house social juniors formalising a degree credential.

Career Pathways

Graduates typically progress into UK social marketing at agencies, in-house teams and creator businesses. Typical destinations include:

Social Media Executive
Community Manager
Social Media Manager (Junior)
Influencer Partnerships Manager (Junior)
Content Marketing Executive
Paid Social Executive

The BSc in Social Media Marketing is the natural step onto the LSIBM MSc in Digital Marketing.

Entry Requirements

Three A-levels at BBC or above, or equivalent UK / international qualification (IB 28+, BTEC DMM, Access to HE, Foundation Year pass, or a relevant Higher Diploma with confirmed credit transfer). A social handle portfolio or content portfolio is welcomed.
GCSE English Language at grade 5/C and Mathematics at grade 4/C (or equivalent).
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A personal statement showing genuine curiosity about social platforms and audience-building — mature applicants (21+) may enter with a portfolio and a short interview.

Why Study at LSIBM

The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Undergraduate cohorts sit in small groups so every student is visible to their tutor, run a single intake schedule students can rely on, and every degree route is reviewed against UK professional-body competencies — ACCA, CIMA, CIM, CIPD, CMI, CIPS, CFA UK and IOE&IT — so graduates carry a credential that City recruiters engage with.

London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England and the West End within a short tube ride of every classroom. Undergraduate students access a fortnightly practitioner clinic, at least one industry-careers day per academic year, a structured placement route and one-to-one application coaching in the final year.

Apply for the BSc in Social Media Marketing

Launch your UK career with the BSc in Social Media Marketing. Click Enrol Now and admissions will reply within one working day with UCAS guidance, intake dates and the current fee schedule. LSIBM undergraduates receive structured placement and application coaching in every final year.