How long is the BSc in Customer Relationship Management?

Three years full-time, with part-time and accelerated online routes. The BSc in Customer Relationship Management schedules cohort calls across UK and APAC time zones.

Can the BSc in Customer Relationship Management be studied online?

Yes. The BSc in Customer Relationship Management runs fully online, on-campus in London and by distance learning, all assessed against the same live CRM programme brief.

Is the BSc in Customer Relationship Management recognised by UK employers?

Yes. The BSc in Customer Relationship Management is a UK honours degree reviewed against CIM Digital Marketing, IDM data and marketing, and Institute of Customer Service ideas.

What are the entry requirements for the BSc in Customer Relationship Management?

BBC at A-level (or IB 28, BTEC DMM), GCSE English at 5 and Maths at 4, plus IELTS 6.5 for international applicants. Mature applicants may enter on portfolio and interview.

What does the BSc in Customer Relationship Management cost?

Tuition varies by route and domicile. Contact LSIBM admissions for the current schedule and bursary eligibility for the BSc in Customer Relationship Management.

BSc in Customer Relationship Management | LSIBM | Harold International College of London

Course Overview

If you want to build a career in customer relationship management — inside a UK challenger bank's lifecycle team, a D2C brand's loyalty function, a listed retailer's CRM department or a London agency's data-strategy team — the BSc in Customer Relationship Management at the London School of International Business and Management (LSIBM) is built for you. Sitting in the Marketing, Media & Digital Business faculty, this three-year honours degree teaches CRM as a working data-and-content discipline.

You will complete a live UK CRM programme brief in year two, take an optional placement year at a UK brand or CRM agency, and produce a final-year dissertation defended in front of a working UK CRM Director. The BSc in Customer Relationship Management is available on-campus in central London, fully online with UK / APAC cohort calls, and by distance learning from 2026.

Key Features

Curriculum reviewed against CIM Digital Marketing, IDM data and marketing, and Institute of Customer Service ideas.
Three study modes — central London campus, fully online, or distance learning.
Live CRM programme brief in year two using a UK brand scenario.
Placement year option at a UK brand, retailer or CRM agency.
Final-year dissertation defended in front of a UK CRM Director.
Data-strategy strand — CDPs, first-party data, PECR-aligned consent.

What You Will Learn

The degree organises CRM around the working practices behind a UK lifecycle programme — segmentation, journey design, content briefing, deliverability, measurement and regulation.

Lifecycle programme design — onboarding, activation, retention, winback.
Segmentation and personalisation at working level.
Loyalty programme design and reward mechanics.
Email deliverability, SMS and push message practice.
Customer data platforms (CDPs) and first-party data.
CRM measurement — retention, LTV, cohort discipline.
UK regulation — GDPR, PECR, consent mechanics, DMA.
Working with content, creative and legal teams.
Customer-service design and Institute of Customer Service standards.
Ethics of first-party data and behavioural targeting.

Who This Course Is For

A-level leavers aiming for graduate CRM roles at UK brands and agencies.
International students targeting UK CRM careers.
Marketing or digital executives moving to a CRM specialism.
Career switchers from customer service or data-analyst roles into CRM.
Mature applicants with lifecycle marketing or agency experience.

Career Pathways

UK CRM graduates step into lifecycle and loyalty roles across challenger banks, D2C brands, listed retailers, London agencies and subscription businesses. Typical destinations include:

CRM Executive
Lifecycle Marketing Executive
Loyalty Marketing Analyst
Retention Marketing Executive
Email Marketing Executive
CRM Analyst (junior)

The BSc in Customer Relationship Management is the natural step onto the MSc in Marketing Management or MSc in Digital Business Management, and toward IDM Diploma and CIM Digital Marketing routes.

Entry Requirements

Three A-levels at BBC or above, or equivalent UK / international qualification (IB 28+, BTEC DMM, Access to HE, Foundation Year pass, or a relevant Higher Diploma with confirmed credit transfer).
GCSE English Language at grade 5/C and Mathematics at grade 4/C (or equivalent).
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A personal statement showing genuine curiosity about customer data and behaviour — mature applicants (21+) may enter with a portfolio and a short interview.

Why Study at LSIBM

The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Undergraduate cohorts sit in small groups so every student is visible to their tutor, run a single intake schedule students can rely on, and every degree route is reviewed against UK professional-body competencies — ACCA, CIMA, CIM, CIPD, CMI, CIPS, CFA UK and IOE&IT — so graduates carry a credential that City recruiters engage with.

London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England and the West End within a short tube ride of every classroom. Undergraduate students access a fortnightly practitioner clinic, at least one industry-careers day per academic year, a structured placement route and one-to-one application coaching in the final year.

Apply for the BSc in Customer Relationship Management

Launch your UK career with the BSc in Customer Relationship Management. Click Enrol Now and admissions will reply within one working day with UCAS guidance, intake dates and the current fee schedule. LSIBM undergraduates receive structured placement and application coaching in every final year.