How long is the BSc in Market Research & Analysis?

Three years full-time, with part-time and accelerated online routes. The BSc in Market Research & Analysis schedules cohort calls across UK and APAC time zones.

Can the BSc in Market Research & Analysis be studied online?

Yes. The BSc in Market Research & Analysis runs fully online, on-campus in London and by distance learning, all assessed against the same live research brief and dissertation.

Is the BSc in Market Research & Analysis recognised by UK employers?

Yes. The BSc in Market Research & Analysis is a UK honours degree with curriculum reviewed against MRS Advanced Certificate, CIM Certificate and Insights Association competencies.

What are the entry requirements for the BSc in Market Research & Analysis?

BBC at A-level (or IB 28, BTEC DMM), GCSE English at grade 5 and Maths at grade 5, plus IELTS 6.5 for international applicants. Statistics comfort is expected.

What does the BSc in Market Research & Analysis cost?

Tuition varies by route and domicile. Contact LSIBM admissions for the current fee schedule and bursary eligibility for the BSc in Market Research & Analysis.

BSc in Market Research & Analysis | LSIBM London | Harold International College of London

Course Overview

The BSc in Market Research & Analysis at the London School of International Business and Management (LSIBM) is a three-year UK honours degree for students targeting insight analyst, consumer research and quantitative research streams in UK brands, agencies and consultancies. Sitting in the Marketing, Media & Digital Business faculty, the degree pairs core marketing modules with a deep research-methods specialism, from foundation qualitative technique to advanced quantitative analysis.

The programme is designed around Market Research Society (MRS) Advanced Certificate, CIM Certificate-level and Insights Association competencies. You will complete a live research brief in year two — a UK brand or agency — an optional placement year, and a final-year dissertation defended in front of an MRS-accredited researcher. The degree is available on-campus in central London, fully online with UK / APAC cohort calls, and by distance learning. The sections below detail modules, audience and progression.

Key Features

Curriculum reviewed against MRS Advanced Certificate, CIM Certificate and Insights Association competencies.
Three study modes — central London campus, fully online or by distance learning.
Live research brief in year two from a UK brand or agency sponsor.
Optional placement year in a UK insight team or research agency.
Final-year dissertation defended in front of an MRS-accredited researcher.
Assessment blend of exams, a research portfolio and a defended dissertation.

What You Will Learn

Market research is taught as the working craft of a UK insight team — qualitative technique, quantitative methods, data storytelling — under MRS ethics.

Qualitative research design — depth interviews, focus groups, ethnography.
Quantitative research design — surveys, sampling, weighting.
Statistics for research — inferential statistics, hypothesis tests, factor and cluster analysis.
Data analysis in SPSS or R for a UK insight team.
Brand tracking, U&A studies and segmentation.
Behavioural science and choice modelling.
MRS ethics and data-protection under UK GDPR.
Digital and social listening.
Research storytelling and board-ready presentation.

Who This Course Is For

A-level leavers targeting UK insight and market-research graduate schemes.
International students seeking a UK honours degree in research methods.
Higher Diploma holders topping up with confirmed credit transfer.
Mature applicants with marketing or research experience on portfolio route.
Career switchers from psychology, sociology or mathematics entering insight.

Career Pathways

Graduates typically progress into insight analyst, market research executive and quantitative research roles across UK brands, agencies and consultancies. Typical destinations include:

Market Research Executive
Insight Analyst
Consumer Insights Analyst
Quant Research Executive
Qual Research Executive
Category Insight Analyst

The BSc in Market Research & Analysis is the natural step onto an MSc in Marketing Analytics or an MSc route in consumer behaviour.

Entry Requirements

Three A-levels at BBC or above, or equivalent UK / international qualification (IB 28+, BTEC DMM, Access to HE, Foundation Year pass, or a relevant Higher Diploma with confirmed credit transfer).
GCSE English Language at grade 5/C and Mathematics at grade 5/C (or equivalent) — comfort with statistics is expected.
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A personal statement showing genuine curiosity about human behaviour and evidence — mature applicants (21+) may enter with a portfolio and a short interview.

Why Study at LSIBM

The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Undergraduate cohorts sit in small groups so every student is visible to their tutor, run a single intake schedule students can rely on, and every degree route is reviewed against UK professional-body competencies — ACCA, CIMA, CIM, CIPD, CMI, CIPS, CFA UK and IOE&IT — so graduates carry a credential that City recruiters engage with.

London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England and the West End within a short tube ride of every classroom. Undergraduate students access a fortnightly practitioner clinic, at least one industry-careers day per academic year, a structured placement route and one-to-one application coaching in the final year.

Apply for the BSc in Market Research & Analysis

Launch your UK career with the BSc in Market Research & Analysis. Click Enrol Now and admissions will reply within one working day with UCAS guidance, intake dates and the current fee schedule. LSIBM undergraduates receive structured placement and application coaching in every final year.