How long is the BSc in Marketing Management?

Three years full-time, with part-time and accelerated online routes. The BSc in Marketing Management schedules cohort calls across UK and APAC time zones for distance learners.

Can the BSc in Marketing Management be studied online?

Yes. The BSc in Marketing Management is delivered on-campus in London, fully online and by distance learning, all with the same placement year and dissertation defence.

Is the BSc in Marketing Management recognised by UK employers?

Yes. The BSc in Marketing Management is a UK honours degree reviewed against the CIM Certificate in Professional Marketing and IPA effectiveness thinking, so UK brands and agencies engage with the credential.

What are the entry requirements for the BSc in Marketing Management?

BBC at A-level (or IB 28, BTEC DMM), GCSE English at grade 5/C and Maths at grade 4/C, IELTS 6.5 for international applicants. Mature applicants may enter on portfolio and interview.

What does the BSc in Marketing Management cost?

Tuition varies by route and domicile. Contact LSIBM admissions for the BSc in Marketing Management current schedule and bursary eligibility.

BSc in Marketing Management | LSIBM London | Harold International College of London

Course Overview

The BSc in Marketing Management at LSIBM is a three-year UK honours degree written for people who want to build the strategic-marketing toolkit demanded by UK brands, agencies and scale-ups. Sitting in the Business & Management faculty, it combines the core business curriculum with a marketing specialism — consumer behaviour, marketing science, brand economics, marketing effectiveness and digital marketing.

You will complete a marketing placement year in year two (an in-house brand team, a London agency, or a scale-up growth function), sit a CIM Certificate-aligned campaign capstone in year three, and defend a full marketing-effectiveness dissertation in front of a working CIM Fellow. The BSc in Marketing Management is available on-campus in central London, fully online with cohort calls scheduled across UK and APAC time zones, and by distance learning from 2026.

Key Features

Curriculum reviewed against the CIM Certificate in Professional Marketing and IPA effectiveness thinking.
Three study modes — central London campus, fully online with UK / APAC cohort calls, or distance learning.
Placement year with a London agency, brand or scale-up growth function.
Live client briefs in every year, marked by working practitioners.
Dissertation supervised by a working CIM Fellow.
Final-year marketing-effectiveness capstone reviewed by an agency planner.

What You Will Learn

The degree organises marketing management around what a UK graduate marketer is expected to be able to do — read a client brief, argue a strategy, structure a campaign, and interpret a brand tracker without hiding behind jargon.

Consumer behaviour and behavioural economics.
Marketing science — Ehrenberg-Bass, category-buying laws, penetration.
Strategic marketing — market definition, positioning, brand architecture.
Brand valuation and brand economics.
Digital marketing — search, social, retail media, CRM.
Marketing effectiveness under the IPA framework.
Marketing analytics — attribution, MMM, brand-tracker interpretation.
UK regulatory context — CAP Code, GDPR, Digital Markets Act.
Ethics and social-purpose brand claims.
Research methods and dissertation craft.

Who This Course Is For

A-level leavers targeting UK graduate schemes at brands, agencies and retailers.
International students seeking a UK marketing honours degree with agency access.
Family-business successors modernising a family brand.
Career switchers from journalism, PR or design entering brand management.
Mature applicants formalising a marketing career on a portfolio route.

Career Pathways

Graduates typically enter UK graduate marketing schemes at brands, agencies and retailers, and junior brand or CRM seats at scale-ups. The degree supports applications but does not by itself guarantee outcomes. Typical destinations include:

Marketing Executive
Brand Executive
CRM Executive
Junior Marketing Manager
Content Manager
Junior Agency Planner

The BSc in Marketing Management is the natural step onto the MSc in Marketing, the CIM Diploma in Professional Marketing, or an IPA account-planning career.

Entry Requirements

Three A-levels at BBC or above, or equivalent UK / international qualification (IB 28+, BTEC DMM, Access to HE, Foundation Year pass, or a relevant Higher Diploma with confirmed credit transfer).
GCSE English Language at grade 5/C and Mathematics at grade 4/C (or equivalent).
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A personal statement showing genuine marketing curiosity (a brand you love and why, a small social account you run, agency exposure) — mature applicants (21+) may enter with a portfolio and a short interview.

Why Study at LSIBM

The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Undergraduate cohorts sit in small groups so every student is visible to their tutor, run a single intake schedule students can rely on, and every degree route is reviewed against UK professional-body competencies — ACCA, CIMA, CIM, CIPD, CMI, CIPS, CFA UK and IOE&IT — so graduates carry a credential that City recruiters engage with.

London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England and the West End within a short tube ride of every classroom. Undergraduate students access a fortnightly practitioner clinic, at least one industry-careers day per academic year, a structured placement route and one-to-one application coaching in the final year.

Apply for the BSc in Marketing Management

Launch your UK career with the BSc in Marketing Management. Click Enrol Now and admissions will reply within one working day with UCAS guidance, intake dates and the current fee schedule. LSIBM undergraduates receive structured placement and application coaching in every final year.