How long is the BSc in International Marketing?

Three years full-time, with part-time and accelerated online routes. The BSc in International Marketing schedules cohort calls across UK and APAC time zones so distance learners stay synchronous.

Can the BSc in International Marketing be studied online?

Yes. The BSc in International Marketing runs fully online, on-campus in London and by distance learning, assessed against the same capstone international marketing plan.

Is the BSc in International Marketing recognised by UK employers?

Yes. The BSc in International Marketing is a UK honours degree reviewed against CIM Certificate to Diploma competencies and IOE&IT trade content, so UK multinationals and exporters recognise it.

What are the entry requirements for the BSc in International Marketing?

BBC at A-level (or IB 28, BTEC DMM), GCSE English at grade 5 and Maths at grade 4, plus IELTS 6.5 for international applicants. Mature applicants may enter on portfolio and interview.

What does the BSc in International Marketing cost?

Tuition varies by route and domicile. Contact LSIBM admissions for the current schedule and bursary eligibility for the BSc in International Marketing.

BSc in International Marketing | LSIBM London | Harold International College of London

Course Overview

The BSc in International Marketing at the London School of International Business and Management (LSIBM) is the three-year UK honours route into international-marketing careers for candidates targeting global brand roles inside UK-headquartered multinationals, exporters and international agency networks. Delivered inside the International Business & Trade faculty, this BSc combines core marketing theory with the applied craft of cross-border brand-building: market-entry analysis, glocal campaign design, cultural-nuance research and export-market pricing. The syllabus is refreshed each cohort to sit alongside the CIM Marketing Manifesto, the ISSB standards on marketing-related sustainability claims and the DBT Country Business Guides, so classroom debates and case work track the questions UK employers are asking this year rather than last decade’s textbook.

You will complete an international-marketing live brief in year two with a stylised UK exporter, run a market-entry capstone in year three, and defend it in front of a CIM Chartered Marketer. Curriculum is reviewed against the CIM Diploma in Professional Marketing and the IOE&IT Level 4 competencies. Across the three years full-time, you sit alongside a small tutor-visible cohort, work through applied case studies drawn from London-facing employers, and close with an assessment mix that mirrors the situations working practitioners actually face on the job. The BSc in International Marketing runs on-campus in central London, fully online with UK / APAC time-zone cohort calls, or by distance learning, so applicants pick the study pattern that fits the rest of their working week.

Key Features

Level pitched at UK Bachelor's degree standard with tutor-visible small cohorts and a single intake schedule.
Three study modes — on-campus in central London, fully online with UK / APAC time-zone cohort calls, or by distance learning.
Cross-cultural research studio with an international-brand practitioner.
Structured route toward the CIM Diploma in Professional Marketing and the IOE&IT Level 4 Diploma.
Assessment blend — market-entry brief, glocal campaign plan, capstone project and viva.
Structured over three years full-time (part-time and accelerated routes available), with fortnightly practitioner clinics and defined assessment milestones.
Placement and application coaching in every final year, feeding UK graduate schemes.
Careers support covering CV clinics, mock interviews and warm introductions through fortnightly practitioner sessions.
Cohort networking across a single intake schedule, with London evening events at the CMI, IoD Pall Mall clubhouse and relevant professional-body chapters.

What You Will Learn

The three-year honours route balances theory, applied practice and a substantial dissertation. You will graduate able to run a working project, lead a small team on a live brief, and defend a final-year piece supervised by a working practitioner.

The global marketing landscape and the CIM Marketing Manifesto.
Market-entry analysis — country attractiveness, CAGE distance and PESTLE.
Consumer behaviour across cultures — Hofstede, Trompenaars and applied UK-facing research.
Glocal campaign design — standardisation vs. adaptation across regions.
Export-market pricing, MSRP and channel-economics decisions.
International brand governance — brand book, tone-of-voice and asset systems.
Digital marketing in a cross-border setting — SEO, paid social and marketplace commerce.
Sustainability claims and greenwashing under CMA and CAP Code rules.
Export finance and market-entry financing through UK Export Finance.
Research methods and dissertation methodology.
Ethics under the CIM Code of Professional Conduct.

Who This Course Is For

The BSc in International Marketing is designed for a mix of new entrants and working professionals. The five audience segments below are the ones we most often see on the Bachelor's degree intake list, and the tutor team tailors examples so every segment is visible in the classroom.

School leavers targeting a graduate scheme at a UK-headquartered global brand.
Marketing executives moving into an international-brand seat.
Export coordinators broadening into brand strategy.
Career switchers from journalism, PR or agency into international marketing.
International applicants preparing a UK-facing CV for London brand roles.

Career Pathways

Graduates typically join UK graduate schemes and progress into specialist and management-track roles. The degree strengthens applications but does not by itself guarantee job offers or visa outcomes. Typical destinations include:

International Marketing Executive
Global Brand Manager
Regional Marketing Manager
Market Entry Analyst
Export Marketing Coordinator
Cross-border Campaign Manager
Localisation Marketing Officer
International Trade Marketing Analyst

The BSc in International Marketing is a natural runway toward the MSc in International Marketing or the CIM Chartered Marketer route. Graduates leave with a portfolio of applied work, a written credential UK employers recognise, and enough classroom rehearsal of the discipline-specific conversations that a first interview panel or a promotion window feels familiar rather than intimidating. The LSIBM careers office also runs an alumni-referral programme and structured warm introductions in the closing term, so applicants leave with a working London network rather than only a certificate.

Entry Requirements

Three A-levels at BBC or above, or equivalent UK / international qualification (IB 28+, BTEC DMM, Access to HE, Foundation Year pass, or a relevant Higher Diploma with confirmed credit transfer).
GCSE English Language at grade 5/C and Mathematics at grade 4/C (or equivalent).
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A personal statement showing genuine cross-border marketing curiosity (travel, languages, cross-cultural experience). Mature applicants (21+) may enter with a portfolio and a short interview.

Why Study at LSIBM

The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Undergraduate cohorts sit in small groups so every student is visible to their tutor, run a single intake schedule students can rely on, and every degree route is reviewed against UK professional-body competencies — ACCA, CIMA, CIM, CIPD, CMI, CIPS, CFA UK and IOE&IT — so graduates carry a credential that City recruiters engage with.

London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England and the West End within a short tube ride of every classroom. Undergraduate students access a fortnightly practitioner clinic, at least one industry-careers day per academic year, a structured placement route and one-to-one application coaching in the final year.

Apply for the BSc in International Marketing

Launch your UK career with the BSc in International Marketing. Click Enrol Now and admissions will reply within one working day with UCAS guidance, intake dates and the current fee schedule. LSIBM undergraduates receive structured placement and application coaching in every final year.