How long is the BSc in Marketing Communication?

Three years full-time, with part-time and accelerated online routes. The BSc in Marketing Communication schedules cohort calls across UK and APAC time zones.

Can the BSc in Marketing Communication be studied online?

Yes. The BSc in Marketing Communication runs fully online, on-campus in London and by distance learning against the same placement year and integrated-campaign dissertation.

Is the BSc in Marketing Communication recognised by UK employers?

Yes. The BSc in Marketing Communication is a UK honours degree reviewed against the CIM Diploma in Professional Marketing, CIPR Diploma and IPA Excellence Diploma.

What are the entry requirements for the BSc in Marketing Communication?

BBC at A-level (or IB 28, BTEC DMM), GCSE English at grade 5 and Maths at grade 4, plus IELTS 6.5 for international applicants.

What does the BSc in Marketing Communication cost?

Tuition varies by route and domicile. Contact LSIBM admissions for the current schedule and bursary eligibility for the BSc in Marketing Communication.

BSc in Marketing Communication | LSIBM London | Harold International College of London

Course Overview

The BSc in Marketing Communication at the London School of International Business and Management (LSIBM) is a three-year UK honours degree inside the Marketing, Media & Digital Business faculty, written for students targeting marcomms-manager, PR-lead and integrated-campaign careers at UK PLC, agency and in-house employers. It combines the core business curriculum with a full marcomms specialism — messaging architecture, integrated planning, PR, content and campaign measurement.

You will complete an in-house marcomms or PR placement in year two, work on a live UK integrated-campaign project in year three, and produce a dissertation defended in front of a working CIM Fellow or CIPR-chartered practitioner. The BSc in Marketing Communication is available on-campus in central London, fully online with UK / APAC cohort calls, and by distance learning from 2026.

Key Features

Curriculum reviewed against the CIM Diploma in Professional Marketing, CIPR Diploma and IPA Excellence Diploma.
Three study modes — central London campus, fully online with UK / APAC calls, or distance learning.
Year-two placement at a UK in-house marcomms, PR or agency team.
Final-year dissertation defended in front of a working CIM Fellow or CIPR-chartered practitioner.
Live UK integrated-campaign project in year three.
Campaign measurement teaching — reach, engagement, conversion, brand lift.

What You Will Learn

The degree is structured around what a working marcomms manager or PR lead actually delivers — a defensible integrated campaign plan, a messaging house that survives leadership scrutiny, a press launch that lands, a set of numbers a marketing director engages with.

Integrated marketing communications at working level.
Message architecture — messaging house, tone-of-voice, editorial standards.
PR strategy — story angle, press engagement, embargo etiquette.
Content marketing and editorial planning.
Channel mix — earned, owned, paid, shared.
Sponsorship, partnership and cause marketing.
Digital PR and search-visible PR.
Crisis communications basics.
Campaign research and measurement.
Dissertation methods and marcomms writing.

Who This Course Is For

A-level leavers targeting graduate marcomms and PR schemes at UK PLC employers.
International students seeking a UK honours degree in integrated communications.
Working marcomms assistants and PR juniors moving into full manager roles.
Career switchers from journalism, publishing or content into structured marcomms.
Mature applicants moving into UK marcomms with a portfolio.

Career Pathways

Graduates typically move into marcomms-manager, PR-lead and integrated-campaign roles across UK PLC, agency and in-house employers. The degree supports applications but does not by itself guarantee job offers or visa outcomes. Typical destinations include:

Marketing Communications Executive
MarComms Manager
Integrated Campaign Manager
PR Manager
Head of Marcomms (small employer)
Content Marketing Manager

The BSc in Marketing Communication is the natural step onto MSc-level advertising and communications programmes and the CIPR Chartered Practitioner route.

Entry Requirements

Three A-levels at BBC or above, or equivalent UK / international qualification (IB 28+, BTEC DMM, Access to HE, Foundation Year pass, or a relevant Higher Diploma with confirmed credit transfer) — confident written English is expected.
GCSE English Language at grade 5/C and Mathematics at grade 4/C (or equivalent).
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
A personal statement showing genuine communications curiosity — favourite campaigns, extended reading, portfolio pieces. Mature applicants (21+) may enter with a portfolio and a short interview.

Why Study at LSIBM

The London School of International Business and Management (LSIBM) is a specialist business-education provider based in central London and part of Harold International College. Undergraduate cohorts sit in small groups so every student is visible to their tutor, run a single intake schedule students can rely on, and every degree route is reviewed against UK professional-body competencies — ACCA, CIMA, CIM, CIPD, CMI, CIPS, CFA UK and IOE&IT — so graduates carry a credential that City recruiters engage with.

London puts the City, Canary Wharf, Whitehall, Companies House, the FCA, the Bank of England and the West End within a short tube ride of every classroom. Undergraduate students access a fortnightly practitioner clinic, at least one industry-careers day per academic year, a structured placement route and one-to-one application coaching in the final year.

Apply for the BSc in Marketing Communication

Launch your UK career with the BSc in Marketing Communication. Click Enrol Now and admissions will reply within one working day with UCAS guidance, intake dates and the current fee schedule. LSIBM undergraduates receive structured placement and application coaching in every final year.